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Guohuas (woodblock prints) were the most prolific propaganda art tool
produced during the Chinese Cultural Revolution. Artists created a
pictorial iconography of the Maoist period with prints covering
nationalistic themes produced cheaply and on massive scale, using mainly
three colours: black, red and white. Artistically, these prints were
influenced by the Chinese folk tradition but ideologically they adhered
to strict political and propaganda requirements. Cardozo has used fake
period propaganda prints, popular for their kitsch-cool, to produce
traditional Chinese paper cuts. Although Cardozo has copied the visual
style of Chinese paper cut patterns, she has 'pimped out' the posters
with central motive logos of some of most famous major fashion labels
such as Gucci, Chanel, and Prada. With this she present us with a double
reflection: firstly, she calls our attention to those labels unfamiliar
in China twenty year ago but which nowadays have become staples of
Chinese urban consumers; and secondly, she points out the paradoxical
fact that China is also the biggest centre of counterfeiting goods of
those very well-known American and European fashion brands.
Extract from text by Ramiro Camelo.
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